University IT can help integrate Google Analytics into your website to gather data on user interactions, which you can use to improve your website. University IT also consults on creating properties, views, segments, custom campaigns, and other features of Google Analytics.
|Log In to Google Analytics
|Access your Google Analytics account
|Google URL Builder
|Add parameters to your URLs for custom campaign tracking
|Tutorial videos for Google Analytics and Google Tag Manager
|Google Help Center
|Tutorials for creating and analyzing reports